There are many theories looming around out there about what makes for a good domain name. The most important, however; are listed here:
- Not Too Lengthy
Short domain names are always better than really long ones. See number two for some exceptions.
- Easy To Remember
An easy to remember domain name isn't always a short domain name. InsuranceWebDesigns.com could have easily purchased www.iwd.com, but it is virtually meaningless to anyone outside of our company! On the other hand, American Automobile Association purchasing www.aaa.com makes all the sense in the world.
- No Trick Spelling
Try to avoid using dashes if possible. Also, don't use a number in place of the word. For example, insurance4you.com. Or, use a letter in place of a word. For example, insurance4u.com. If you use one of these seemingly "clever" domain names, you'll find yourself (and your staff!) constantly s-p-e-l-l-i-n-g out your domain name. Your time is much more valuable than that.
- Relates To Your Business
Selecting a domain name that relates to your business just makes good sense. We design websites for insurance agents, so www.insurancewebdesigns.com meets all of the above criteria. It's short, easy to remember, doesn't use any trick spelling techniques and definately relates to our business.