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Insurance Marketing Done Right: How to Increase Traffic to Your Site

Before you can convert any leads, you have to get traffic to your site. Here are some insurance marketing tips that will help you do just that.

Struggling to ensure your traffic flow as an insurance business?

Just over 70% of small businesses handle their own marketing. If you're an insurance company looking to increase your traffic, you may have already discovered that doing your own marketing can be an uphill battle.

Don't panic just yet. Below, we're taking a look at insurance marketing done right.

Create A Blog

It seems everyone has a blog, these days, but that only proves how valuable they are.

A blog is a fantastic chance to provide value for visitors to your site. It allows your site to become something more than a fancy business card.

But creating a blog isn't just about giving your customers something to read. Used right, a blog can establish authority. Customers want an insurer who knows the game.

Use your blog to show off your insurance knowledge in a way that speaks to your customers. That way, you're providing a valuable resource that proves your credibility.

Audit Your SEO

Your site's SEO is the scraps of information a search engine will read to figure out where you should sit in the rankings.

SEO is a deep topic, but even breaking through the surface of SEO can improve your traffic flow. Start by looking into your site's keywords, backlinks, and quality of content.

For only a small amount of additional work, you can secure a higher place in the rankings, which will help potential customers find you.

Break Down the Trust Barrier

Let's face it, customers seek out insurance companies out of necessity, not for the joy they bring.

Many potential customers don't trust insurance companies thanks to prior experiences or bad business practices. Insurance companies face an uphill struggle to reestablish trust.

That's why establishing a trustworthy voice is so powerful in insurance marketing. Tailor your brand to provide comfort and assurance, so that your customers know they're dealing with a company that cares.

Your blog is one great way to do this. So is providing helpful video content and other resources your potential customers can use. The more support you offer, the more trust you can build.

Social Media

It's so obvious at this point that it's almost trite, but you need social media if you want to get your company noticed.

There's too much noise on the internet to keep you from climbing to the top. Your competitors in the insurance market will use social media, which means you have to, as well. Otherwise, you'll be the one making less noise.

It's not always easy to "win" at social media, but your presence alone can be enough to extend your reach. You can supplement that with social media campaign ideas like Q&As, helpful videos, and general advice to attract visitors to your site.

Insurance Marketing Done Right

With these simple tips, you can get your insurance marketing on point and drive up traffic to your site. That could be the first step toward greater business success.

Need help getting your insurance site in order? You can sign up for our services here.

It's perhaps maybe not that long ago that using an insurance web site was considered to be a cost of doing business, however, perhaps not fundamentally a means to create leads.

Today though, with the new generation of consumers and even a huge block of "traditional" consumers who consider themselves to be "with the times" in terms of doing business online, you must have an active, current, web presence that doesn't just sit there, it must add value. Brochure websites are really a thing of the past.

Imagine you're just going about your working day a cashier at Target and next thing you know, you're on The Ellen DeGeneres Show. You're widely recognized! Because of social media, all.

That's what happened to #alexfromtarget. The account of how Alex became famous illustrates the mind-blowing power of social media.

Every interaction and communication you have on Facebook, Twitter, Google+ and other social networking sites builds your business and your brand. You probably won't be a sensation like Alex, but you will be where consumers spend huge amounts of time and share huge amounts of content. The amount of information that is shared every day on Facebook is astounding! Facebook has more than one billion users and every 20 minutes, those users share one million links. Twitter is also remarkable in terms of marketing potential.

If you're not on social networking sites, or you're neglecting what you started, get it going today!

Last month, Barry Ritholtz published his 30,000 th blog post. He posted content-- graphs, investing articles, web links, video clips and economic analysis-- about five to 10 times a day, everyday for 11 years.

In this post, Ritholtz reveals what he's learned about effective writing a blog, featuring his advice on ways to build a good blog.

Basing on this research by HubSpot: Blog frequency impacts customer acquisition. 92 % of companies who blogged multiple times a day acquired a customer through their blog.

You probably don't have time to formulate and write multiple articles each day, but can you assemble a minimum of one? Otherwise, you're missing a key element of SEO.

 Consumers are turning to the internet in droves for shopping, learning, playing, and most importantly (for you anyway) is that they are also looking for insurance. What can you do today to help raise the visibility of your agency's website?