Friday, 10 January 2014
In 2014, Content Marketing is still the key to a powerful SEO campaign and an active, engaging social media presence. The opportunities for content placement are increasing because online publishers will need to generate income!
The banner ads on newspaper and magazine websites are not doing the job; the typical click-through rate is approximately.1 percent. (Source: DoubleClick). Online publishers, including such heavyweights as The New York Times, Buzzfeed and Vanity Fair, are hoping Native Advertising will boost click through rates and increase revenue.
The objective of Native Advertising is to complement an article with helpful information from a paid sponsor. Like other forms of content marketing, native ads do not specifically market the sponsor's product or service. The expectation is that a reader will would like to engage with the sponsored content because, unlike a banner ad, a native ad contains information that is specific to the article that has already attracted the visitor's attention.
While a small business probably can't afford a native ad placement on The New York Times website, there are affordable options-- 73 percent of online publishers and media companies offer some kind of native advertising program. (Source: eMarketer)