BlogWednesday, June 06 2018
Too often business is all about doing what your head tells you to do rather than your heart. Leaders are ideally positioned to put humanity, compassion, and purpose back into the workplace, so why not use that power? By putting people first, and by tapping into employees’ unlimited wells of creativity, initiative, and productivity, the psychic and the financial rewards to your company and the people who work within it will be truly remarkable. Here’s how. 1. CONNECT WORK TO A MISSION 2. SPEAKING OF CONNECT. . . CONNECT! 3. LEAVE NO EMPLOYEE BEHIND 4. DON’T JUST TOLERATE WORK-LIFE BALANCE, INSIST ON IT 5. SHARE THE WEALTH 6. HAVE MORE FUN 7. BELIEVE IN THE POWER OF ONE To secure your best year yet, you may consider using a service like this one. In just minutes, you can create a custom card, add a personal message and picture, and do it all right from your mobile device! You can even include one of their many gift selections like their amazing brownies, their new premium line of chocolates, you can even include a Starbucks card! If you would like to learn more about how to incorporate a Relationship Marketing Strategy in your business, feel free to call or text me (Andrea Shepherd) at 424-442-0143. I will answer all your questions and help you build relationships, increase referrals, and make an amazing impression on all your clients, friends and family! Source: Inc.com Monday, May 21 2018
Monday, May 21 2018
Google is struggling hard to keep the reviews trustworthy. They are trying to weed out fake reviews and bring genuine reviews, but they have a long journey ahead. As reported in Google My Business forums, recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange for positive reviews. This didn’t go down well with other law firms and businesses and they reported the incident to Google. As a result, Google updated their reviews guideline from: “Don't offer or accept money, products, or services to write reviews for a business or to write negative reviews about a competitor.” to this: “In addition to Prohibited Content guidelines, text reviews are subject to the following additional requirements: Reviews are important and it is almost as effective as a personal recommendation, but be careful how you collect it. To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too thus ensuring positive experience to website users. Need more details? Please connect with us. Saturday, May 19 2018
Google has announced new features to the Google My Business API, a brand new GMB agency dashboard & also launched a partner program. Google My Business API Version 4.1 Features
Agency Dashboard
Partner Program Friday, May 18 2018
Pinterest has redesigned profile pages for user and brands, with a cover image from a collage of users latest pins. Its a good opportunity for brands to can take advantage of this update and display their best products campaigns, and most pinned items right up front on your profile page. Once the new profile design is up, your most recent pins will automatically be featured in the cover image. Here are steps on how to get your best pins at the top of your profile. 1. Latest Pins – If you choose this option, it will feature the last 24 pins you’ve saved on any board across your Pinterest profile. 2. Recent Activity – Choosing this option will display pins that other users have saved from your site and other accounts you have associated with your Pinterest account. 3. Pick a Board – This option will display all the pins you have on a specific board. Use this option along with Featured Boards and this board should have only that pins, which you wish to be featured as your cover image. If you choose the option to have a certain board or latest pins featured, Pinterest also creates a tab in the upper right corner to send users directly to that area. Lately, Pinterest has been striving hard to spruce up its platform and make it more brand-friendly and at the same time helping consumer finding what they are looking for. The new profile design is just another effort of providing a fresher experience on the platform. Saturday, May 12 2018
Google has started rolling out the mobile first index. Google has already moved a limited number of sites to mobile first indexing, but this time it’s on a much larger scale. Apart from sending messages on the search console, they are sending emails to the site owners informing them about the shift. Here’s how the Email looks: Mobile-first indexing enabled for "your domain name" To owner of "your domain name" This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content. Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable. The real take away with this is that you'll be able to quickly know if your site has been moved or not. No more checking logs or guess work. Thursday, May 10 2018
A recent study shows that more review stars translate into higher paid search conversation rates. Businesses with an average of 3.31 stars managed to get 10.42 percent conversion rate, whereas, businesses that had 4.5+ stars achieved a remarkable 12.83 percent conversion rate. The study also revealed that the response rate also affected the paid search performance. Business with highest response rate saw an average conversion rate of 13.86 percent. While the those with the lowest response rate had to settle down for 10.42. Engaging with customers & responding to their reviews is directly related to improved conversion rate as it builds trust among other users. So reviews not only help you improve the local search rankings, but also paid search ranking, and conversion rates as well. So if you are not focusing n reviews, now is the time to do so. To help you get more reviews for your business, we highly recommend our review widget. It’s a small piece of code which is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to filter out negative reviews too thus ensuring positive experience to website users. Need more details? Please connect with us. Thursday, May 10 2018
Anyone Can Become Knowledgeable About Reputation Management With These Easy TipsWhen you are good at managing your business' reputation, you'll find your business does well. Lots of folks fail to fully understand how to manage their own reputation. Luckily, these tips can help you with your future business prospects. Saturday, May 05 2018
You can now add description of your business directly within the Google My Business. It’s not a new feature though. Google removed this feature back in 2016 when they dropped the Google+ support. And now made it available again. This feature offers a hassle free way to keep the information about your business updated and ultimately help the searchers. Here’s how you can add business description: 1. Login to Google My Business. The character limit is 750, out of which only 250 characters will be visible in the knowledge panel. So make it crisp and engaging. You can use the copy from your best-performing AdWords ad as inspiration. Sunday, April 29 2018
Vero, the new social media app is luring social media users. What Is Vero? Vero is a new entertaining app for the social media lovers who are fed-up from Twitter, Facebook, and Instagram and looking for something new. It has gained a lot of popularity and is nearing, three million registered users. The app allows the users to post and share movies, books, places, photos, links, etc. What’s Unique About Vero? The unique thing about the app is, it has no ads & no algorithm. It shows you post in chronological order. Vero aims to provide its users with an uninterrupted experience by making it advertising free. People around the globe are loving this simple approach to social networking. You can try Vero, if you want to experience something new. Instagram, Facebook & Twitter use sophisticated algorithms to show you content, whereas, this app simply lets you view content in chronological order. Initially, Vero announced that the app is free only for the first one million users. But, due to enormous boost in popularity, they decided to extend the “Free Offer”. But eventually, the company wants to charge a subscription fee. The company says, “We made our business model subscription based, making our users our customers, not advertisers.” |
|