Search Engine Optimization

Ok, that just sounds... REALLY complicated!
Don't worry! We work really hard to make all that the web has to offer accessible and easier to understand.

SEO (Search Engine Optimization) has, in just a few short years, has gone from somewhat of an afterthought, to a wildly critical component of your online presence.

SEO Jargon, Algorithms and Such

(WARNING! Lot's of techy-geek speak ahead. DO NOT PROCEED unless you have a burning desire to know stuff that will make people look at you funny. Don't ask how we know about that.)

Search Engine Optimization (SEO) is the process of positioning your website to rank highly on search results pages for the most relevant keyword searches. SEO has the best long-term return on investment because once your site ranks for important keywords you do not pay for each additional visitor to your site. This doesn’t, however, mean SEO is free. For most competitive keywords there are a number of ongoing actions you must take to achieve good rankings and hold them for the long run.

The Components of SEO Are Fairly Simple:

• Add content on your website that includes your target keywords. Continue to add original content as often as possible.
• Get other sites to link to your site. Each link to your website counts as a vote. Not all links are equal but the more, the better.

While the tactics are simple, execution is often grueling. If you don’t keep up with your program, you’ll never see the results you want. Insurance Web Designs has teams of writers and link builders who have the expertise and discipline to keep your campaign running day after day and month after month. 

Why Our SEO Works

• All SEO engagements start with selecting keywords. We’ve refined our keyword selection process so that we can find keywords for your business that are relevant yet not impossible to rank on.
• We conduct an audit of your website and provide instructions for changes that will help maximize the chances of your website ranking on your targeted keywords. If you can’t make the changes yourself, you can hire us to make the changes for you. If you are already a client, website improvements are INCLUDED with your SEO startup fee.
• Each month, our writers will write articles that contain your targeted keywords and then submit your articles to sites across the web. Our article distribution process will also submit the content to RSS aggregators, social bookmarking sites and other user generated content hubs. Each of these return links counts as a vote for your website.
• We also provide optional on-site content development and PR services when needed.

Search engine optimization is one of the best investments you can make to market your business.

A great deal of evidence shows that more people click on organic results than paid placements (PPC). Some studies suggest that around 60% of searchers click on organic results, while other studies indicate the percentage is much higher. Organic results get the majority of the clicks, which means organic gets you the best results.

A properly planned and executed SEO campaign generates a terrific return on investment, so long as you plan for SEO to be a long-term commitment and not a three-month tactical strategy.

Rankings vs. Conversions

Rankings are important, but your ROI is ultimately our focus. It all comes down to this: Why pay us to drive 20,000 visitors to your site if you are only able to convert .05%?

Wouldn’t it be more lucrative to drive only 10,000 visitors while improving your conversion rate to 3%? Absolutely! The goal is to increase conversion rates AND traffic. But, more often than not, improving your conversion rates will produce a better ROI.

That doesn't mean that you should ignore search engine rankings, but it does mean that you should make sure that you're not just looking at rankings as the end game result.

Fill out the form on this page to request the keyword research and proposal necessary for us to send you any pricing information.