How do I pick an insurance company?

There are hundreds of life insurance companies and thousands of agents to choose from. Here are four main considerations you should use:

Price

Premiums vary widely between different companies, depending on their expenses, investment experience and underwriting standards.

Compare prices from at least three companies before buying to make sure you are getting the best value for your insurance dollar. When you compare prices, make sure you compare similar insurance plans, based on your age, the kind of policy and the amount of insurance you are purchasing. Prices may differ between companies because of different features or different levels of service quality or the financial strength of the insurance company.

Make sure you can afford the premiums because you will be wasting your money if you are forced to drop it in a few years. Some state insurance departments publish guidelines showing what different companies charge. You can also check prices on your own at many of the insurance price-quoting web sites or at their toll-free numbers.

Insurer's stability

In addition to a reasonable price, you want to be confident that the insurance company will be in good health financially to pay your claim if necessary.

Companies that rate insurer’s financial stability include:

Service

The insurer you select should offer excellent service. The agent or company representative you deal with should explain options to you in a way you can understand so you can make the best choice for your needs.

If you have a claim or question, the company should handle it promptly and accurately. Your state insurance department will be able to tell you if the insurance company you are planning to do business with has any consumer complaints about its service.

Comfort

You should be comfortable with your insurance purchase. Your agent or company representative should answer all questions to your satisfaction before you buy any policy.

With Permission © Insurance Information Institute, Inc. - ALL RIGHTS RESERVED -


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© With Permission - Insurance Information Institute, Inc.
- ALL RIGHTS RESERVED -

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